Directors Reel
Luke Lacey is a filmmaker and content/brand strategist with 5+ years of experience building high-performing brand content for businesses, resorts, and entrepreneurs. He specializes in embedding directly within organizations to capture authentic stories and transform them into platform-native content that drives measurable results, from audience growth to revenue. As the founder of Stat Digital Group and a sought-after freelance marketer, Luke has directed 150+ advertisements, built campaigns generating over $1.2M in revenue, and consistently delivered content that reaches new audiences at scale. His work spans cinematic short-form video, paid advertising, documentary storytelling, and brand storytelling. Whether he's shooting same-day edits on a mountain or building a full-funnel campaign from concept to distribution, Luke brings both creative vision and Brand marketing instincts to every project.
Going to the Mountains
"Going to the Mountains" is a film inspired by Scott Lazar's 2017 film "Commute". This film was a way for me to communicate my experience with going to the mountains, shot in Utah.
The Potters Apprentice
The Potter's Apprentice is an exploration of late-night pottery students, as they huddle around their wheels and mold clay to their visions. In doing so, they mold their lives and their art.
Maverik TV Ad
For the creation of "First Stop" we utilized locations and real people to create an unforgettable ad featuring destinations and a diverse group of inspiring individuals. The idea was to create an engaging experience for the audience that would motivate them to explore their local area and broaden their horizons.
Carolyn and Jake
It was such a pleasure to shoot this wedding in the beautiful New Burn, North Carolina. A true beauty to see these two get married; what a treat.